Mohamed Battour ⁎, Mohd Nazari Ismail Elsevier

Halal tourism: Concepts, practises, challenges and future

Tourism recognizes the growing interest in Halal tourism from both the perspectives of industry and research. Halal tourism can be summarized by any object or action which is permissible to use or engage in tourismindustry, according to Islamic teachings. Therefore, the success of developing andmarketing Halal tourismdestination must be guided by the adoption of Islamic teachings and principles in all aspects of tourismactivities. This paper explores the concept of Halal tourism along with the components which constitute the industry. It provides worldwide examples of some of the current best practises. The opportunities and challenges in developing and marketing Halal tourism are also discussed