Marianna Sigala Elsevier

Social computing in travel, tourism and hospitality

Recent advances and applications in social software, Web 2.0, open source and social network analysis are giving rise to what is widely referred nowadays as social computing. Social computing supports any sort of social behaviour in or through computational information systems, such as blogs, wikis and social bookmarking. In a stronger sense, social computing has to do with supporting ‘‘computations’’ that are carried out of people such as collaborative filtering, prediction markets, reputation systems, online auctions and tagging. Irrespective of the conceptualisation of social comput- ing, social computing exploits software and technology for creating or recreating social conventions and social contexts.