Tourism Hotel Accommodation Recommendation Algorithm Based on the Cellular Space-Improved Divisive Analysis (CS-IDIANA) Clustering Model
On the basis of analyzing the problems concerning hotel accommodation recommendation (HAR), this paper constructs a tourism HAR algorithm based on the CS-IDIANA clustering model (cellular space-improved divisive analysis). The algorithm integrates the cellular space model with DIANA, and takes the tourist attractions and the travel route costs as the research background and constraint conditions. Considering the feature attributes and spatial attributes of the tourist attractions, the tourist attraction recommendation algorithm based on the CS-IDIANA clustering model is established, then the HAR algorithm based on the spatial accessibility and route cost is constructed, with the constraints of the spatial accessibility field strength (SAFS) between the hotels and attractions and the travel route costs between the hotels and attractions. The experiment selects the tourism city Zhengzhou as the research object, and the experimental results are analyzed in four dimensions: the clustering results, the recommendation field strength of the tourist attractions, the hotel SAFS and the HAR results. The experiment proves that the proposed algorithm can find the best matched tourist attractions for tourists and the hotels with the lowest tour route cost based on the constraint conditions. Compared to the suboptimal hotels, the route costs are reduced by 5.67% and 9.63%, respectively. Compared to the hotel with the highest route cost, it reduces the travel costs by 29.23%. Compared with the two commonly used recommendation methods, the UCFR (user-based collaborative filtering recommendation) and ICFR (item-based collaborative filtering recommendation), the proposed CSIDR (CS-IDIANA recommendation) has a higher accuracy and recall rate.
